Public Relations
Managing the reputation of your business is essential as your good name keeps your customers coming back for more.
Grapevine Communication helps you talk to your target audience, whether customers, the general public or the media, in a way that creates and maintains a positive image and strong relationship with all of them.
You need to gain ‘fame’ in your own field for whatever you do - which involves getting a message out to your desired audience using a range of specific tools.
- These include:
- Designing PR strategies for your business and brands
- Building relationships with the media
- Writing and distributing press releases
- Overseeing and/or producing content (e.g. newsletters, websites, blogs, sales and internal communications)
- Organising press conferences and events
- Social media management
- Lobbying opinion leaders
- Crisis Management –for when things go wrong
Effective managing of the relationship between your organisation and the people you need to influence is essential to generate goodwill and understanding.
Good PR builds an awareness that cements all other activity, while developing a memorable personality for your business.
Grapevine Communications seeks to become the PR department for its clients, at a fraction of the cost of an in-house resource.
For those seeking on-going support, there are a number of packages available which include elements of the PR function at different levels.
- Package 1
- Overall PR strategy
- 1 Press Release per month
- Distribution of Press Material and Developing Relationships with Appropriate Media
- 2 x Other Content (e.g. web content or sales material, up to 700 words per piece) £750 pcm
- Package 2
- Overall PR Strategy
- 2 Press Releases per month
- Distribution of Press Material and Developing Relationships with Appropriate Media
- 4 x Other Content (e.g. web content or sales material, up to 700 words per piece) £1200 pcm
- Package 3
- Overall PR Strategy
- 2 Press Releases per month
- Distribution of Press Material and Developing Relationships with Appropriate Media
- 4 x Other Content (e.g. web content or sales material, up to 700 words per piece)
- Social Media: content management and distribution £1750 pcm
Writing Services
Not everyone needs all the skills of a PR department at all times. Smaller companies may not need, or be able to resource, a full PR function while larger organisations may just need ad hoc services for various needs. Grapevine Communication offers a variety of Writing Services to help businesses and individuals with their needs.
- These can include:
- Press Releases
- Wording for Articles and Features
- Speech and Presentation
- Social Media Management
- Bids and Proposals
- Leaflets and Letters
- Website Words
Fees can start from as little as £50 and average £250 for writing a press release. Specific quotes can be given in response to a brief and most work can be turned around within a short timescale if required.
Ghost Writing
It is often said that everyone has a book in them – but how do they get it out?
This is where the services of a good ghost writer can help.
Janet Kelly, proprietor of Grapevine Communication, is a published author of both fiction and non-fiction books and has helped many professionals write their own stories.
She has worked with creative writers who want to put their story into a novel and well known business people who have wanted a book in their name to help promote what they do.
Janet also writes scripts and so can help put together visual material, ideas for TV and film and/or corporate productions.
Whatever you want to write, but need someone else to write it for you, call Janet for further information about the ghost writing services available.
Mass Media Exposure
If you are looking to reach a massive UK audience with a national brand then Grapevine Communication's 'Free Features' service could be just what you are looking for.
By sponsoring a subject section relating to your business,www.freefeatures.co.uk can distribute your message via ads and editorial to the UK's media across a range of platforms, very cost-effectively.
This is particularly powerful for consumer brands seeking to reach a wider audience that traditional media can offer.
For further details contact us