Ghostwriting
Janet Kelly is also an experienced ghostwriter, offering book writing services including creative novels and scripts plus non-fiction and academic support on a range of subjects.
She is a published author having written three books to date, one of which – Dear Beneficiary – has been optioned for film in the UK.
Blogs
Pushing something that doesn't resonate with the audience can be counter-productive (who really enjoys answering the door to Jehovah's Witnesses?) and repeatedly asking people to buy a product or service they don't need can alienate them, even if they might need what you sell.
Therefore, blogging can keep your business name in front of a wide audience of existing, potential and even unlikely customers. Just like getting to know new people in a different neighbourhood, you can build a relationship around what you do without anyone feeling like they're being asked to buy anything.
Regular, friendly messages enhance recall and give your business a personality. It helps build rapport with potential customers while maintaining existing relationships at a healthy level.
Blogs don't have to be extensive, time-consuming or overly complicated. Good advice, put well, is sometimes all it takes.
And then you might just have a friend forever.